Winter snow landscape in Gulmarg, Kashmir
Get to Know Us

About Us

  • +250

    DMC services
    across J&K, Ladakh

  • +1.1L

    Clients from
    around the world

  • 4.7


    On Google

  • +98%

    Our clients
    are satisfied

Since 2012 - 14 years of experience
Pahalgam snow-covered mountains in Kashmir
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ATARA Destination Management Company

Local DMC support for travel, transport, events and groups

ATARA DMC is a Srinagar-based destination management company for Jammu, Kashmir and Ladakh. We plan custom holidays, cab rental, destination weddings, event logistics, supported Leh Ladakh bike trips and hosted group movement through one local operations team.

Our work is route-first and operations-led: the itinerary, vehicle plan, hotel flow, activity timing, guest movement and local rules are coordinated together so travellers and organisers have fewer handoffs on the ground.

Use ATARA for a single Kashmir holiday, a Ladakh road plan, a cab-only movement, a wedding guest flow, a corporate event, a supported ride or a multi-vehicle group programme across the region.

Let's talk now +91-9205317285
Panoramic view of Kashmir valley
Great experience

Why choose us

  • Local DMC operations

    One Srinagar-based team coordinates tours, cabs, events, weddings, bike trips and group logistics.

  • Route and guest-flow planning

    We plan realistic movement around roads, hotels, activities, timing, group size and local access rules.

  • Flexible service scope

    Start with a full package, cab rental, event support, destination wedding logistics or a custom combination.

  • Clear quotes with useful inclusions

    Compare hotels, vehicles, activity add-ons, event requirements and inclusions before confirming your plan.

Genuine Reviews

Tourists talk about us

+95K Tour bookings
4.9 (+85K reviews)
  • Memorable trip to Kashmir for 5 days.
    The hotels, rooms, driver, cab - everything was good and up to the mark, all the people were very helpful throughout which includes the locals as well. Will look forward to revisit Kashmir.

    Innama Kazmi

    Noida
  • Had a pleasant vacation in Kashmir through ATARA DMC’., everything were done smoothly, selection of hotels are very good ’., well-mannered polite and hassle free experience’, Thanks Nasir Bhaijaan and specially Janib bhaijaan for a memorable vacation

    Bidyut Boruah

    New Delhi
  • What a fantastic time we had !! Thank you ATARA DMC ---- Mr Wani, Manzoor Bhai, Wassim , Ishfaq and others for giving us , senior citizens, a flawless holiday. Right from the pick up at the airport by Manzoor Bhai to the hotels, the fantastic lunch places we were taken to, the timely arrival of gum boots wherever needed --- all at our pace, too good. Our first visit to Kashmir and you made it a dream come true. Mr Wani and Manzoor Bhai,i think , never sleep !! Always available. So glad our daughter is also traveling with ATARA next month !! Keep up the good work !

    Sucheta Dandekar

    Mumbai
  • Mansoor Bhai , Very nice & Co- Operative with the very nice Language full of Feelings and Blessings. Anyone can be of Him by Heart. Felt so special not like visitors but like Family Members.

    Payal Agrawal

    Mumbai
  • Driver Mr Janib Ahmad was excellent. Our trip was fantastic because of Janib Bhai. Hotel living experience was plus and minus but overall good. Trip planning was very good.

    Amit Bhatnagar

    New Delhi